ON Advertising is a creative agency that underwent a rebrand. As part of their design test, I was asked to create website concepts and organic social assets to showcase how the new identity could come to life.
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Objective
To deliver 4 to 5 unique homepage mockups that visually and strategically represent ON Advertising’s philosophy: Authentic. Bold. Unapologetic. These mockups will set the tone for the entire website redesign, showcasing the agency’s refined brand identity, expanding the visual palette, and solidifying its position as a fearless leader in the industry.
Key Message
ON Advertising cuts through the noise with bold, unfiltered storytelling. We don’t polish our stories to fit the mold—we amplify truth in its rawest form, crafting experiences that demand attention and resonate deeply.
Brand Essence
Tagline: “Authentic. Bold. Unapologetic.”
Core Values: Creativity, authenticity, boldness, honesty.
Voice: Confident, raw, provocative, approachable.
Visual Identity: Grounded in red and black, with complementary colors added for depth and sophistication.
Design Requirements
Color Palette:
Core colors: Red (hero) and Black.
Expanded palette: Pink / and any filler colors you would like to see.
Typography:
Strong, modern, and impactful typefaces.
Clear hierarchy to guide users seamlessly through the page.
Imagery:
Gritty, unfiltered, and dynamic visuals.
Blend of polished and raw elements to emphasize the agency’s duality.
Layout & Navigation:
Minimalistic and spacious, emphasizing creative storytelling.
Asymmetrical layouts with bold accents to convey spontaneity and energy.
Interactive design elements that engage users.
Deliverables
Mockups: 4 to 5 distinct homepage designs reflecting variations in layout, visual hierarchy, and navigation flow.
