Chokecherry Ridge began with a love of tools and a deep respect for craftsmanship. Self-taught and hands-on, we’ve built everything from custom furniture to full-scale home projects — always starting with a pencil sketch and ending with something made to last. Our work is personal, practical, and entirely custom — designed to bring warmth, beauty, and utility to everyday life.

Tagline: Artistry in Wood. Built to Last.

Chokecherry Ridge is a design-forward woodworking and contracting studio creating timeless, custom pieces for people who value authenticity, detail, and craftsmanship. From cabinetry to doors, vanities, furnishings, and full build-outs, every project begins with a sketch and ends with something one-of-a-kind.

The brand is warm, grounded, and confident — a reflection of someone who has earned their skills through doing. There’s no flash, just honesty, mastery, and dedication.

Brand Traits:

• Skilled – Years of hands-on work, self-taught mastery

• Grounded – Humble, clear, and practical — no fluff

• Artistic – Creative, detail-oriented, and design-savvy

• Custom – Personalized and flexible, no one-size-fits-all

• Approachable – Easy to work with, open, and collaborative

These are the foundational themes that should be woven into all messaging:

1. Sketch to Wood

Everything starts with a vision — a sketch, a conversation, a custom idea. We bring it to life with tools, technique, and time.

2. Self-Taught, Master-Built

Years of hands-on experience inform every cut, joint, and finish. This is craftsmanship earned, not taught in a classroom.

3. Made for Real Life

Our pieces are built to be used — not just admired. Durable, beautiful, and timeless, they’re designed to live with you for decades.

4. Fully Custom, Always

Whether it’s a coffee table or a kitchen install, no two projects are the same. We design around your space, needs, and ideas.

5. Beyond Furniture

From standalone builds to full contracting services, we bring the same quality and attention to detail into every layer of a project.

Tone by Channel

Website Copy

• Clear, confident, and informative

• Showcases the artistry and detail

• Hero lines should be short, striking, and emotional
  
  

Social Media

• Friendly and behind-the-scenes

• Focus on process shots, materials, and progress updates

• Invite engagement: “What would you build with this grain?”
  
  

Client Emails/Proposals

• Professional but personable

• Emphasize process, timelines, collaboration

• Be transparent and real — never overpromise