Avanta Group

Avanta Group is a consulting firm supporting private equity with integration and optimization services. They needed a refreshed brand identity and website copy to reflect their precision, discipline, and AI-driven approach to creating value.

  • Project Scope

    • Built brand tone and messaging system.

    • Wrote complete website copy, including homepage, service pages, and CTAs.

    • Crafted taglines and slogans for campaigns and organic social.

    • Supported the integration of Avanta Care into the larger brand.

  • Process + Approach

    • I positioned Avanta as a precision partner for private equity, balancing technical depth with accessible language. Copy emphasized speed, risk management, and confidence in execution, while avoiding jargon. The messaging system was designed to highlight Avanta’s unique value: blending human expertise with AI-driven insights.

    • Brand messaging guide

    • Complete website copy (homepage, about, services, contact)

    • CTAs for consultation and outreach campaigns

    • Tagline and slogan concepts

  • Process + Approach

    • I positioned Avanta as a precision partner for private equity, balancing technical depth with accessible language. Copy emphasized speed, risk management, and confidence in execution, while avoiding jargon. The messaging system was designed to highlight Avanta’s unique value: blending human expertise with AI-driven insights.

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