Overview
Speedwell is an emerging eBike brand and parts company that needed a full marketing foundation to scale its business. From new product launches to dealer strategy, the company required clear branding, campaigns, and sales tools to build momentum.
Project Scope
Developed 360° marketing strategies and launch campaigns.
Built a master promotional calendar, weekly launch plans, and sales strategies.
Created and wrote email flows (welcome, referral, upsell, abandoned cart).
Crafted dealer onboarding kits and sales materials.
Developed organic social content, influencer/partnership program guide, and video content ideas.
Wrote website copy, landing page campaigns, and product specs.
Established brand voice for Speedwell Supply and rewrote product copy.
Process / Approach
I approached Speedwell with both big-picture growth strategy and executional detail. For the eBike brand, I created full end-to-end launch campaigns (like the “First 40” drop and GTX model release) that integrated social, email, video, and sales channels. For Speedwell Supply, I honed in on positioning and product storytelling to build a clear, professional brand identity distinct from eBike.
Deliverables
360° launch plans and promotional calendars
Dealer onboarding kits and sales growth strategy
Complete email flows (welcome, referral, cart recovery, etc.)
Social media calendars and influencer/partnership strategy guide
Website and landing page copy (product specs, campaign headlines)
Product copy and brand voice guide for Speedwell Supply
Impact / Results
Established a launch structure that is repeatable and scalable.
Created a clear dealer program to drive B2B growth.
Strengthened Speedwell’s positioning in a competitive eBike market.
Helped solidify Speedwell Supply as a standalone company with a consistent, professional brand voice.
Key Takeaway / Highlight
This work built the marketing foundation for a brand entering a competitive industry, balancing rapid growth with polished storytelling.
