Project Scope

• Developed 360° marketing strategies and launch campaigns.

• Built a master promotional calendar, weekly launch plans, and sales strategies.

• Created and wrote email flows (welcome, referral, upsell, abandoned cart).

• Crafted dealer onboarding kits and sales materials.

• Developed organic social content, influencer/partnership program guide, and video content ideas.

• Wrote website copy, landing page campaigns, and product specs.

• Established brand voice for Speedwell Supply and rewrote product copy.

• I approached Speedwell with both big-picture growth strategy and executional detail. For the eBike brand, I created full end-to-end launch campaigns (like the “First 40” drop and GTX model release) that integrated social, email, video, and sales channels. For Speedwell Supply, I honed in on positioning and product storytelling to build a clear, professional brand identity distinct from eBike.

• 360° launch plans and promotional calendars

• Dealer onboarding kits and sales growth strategy

• Complete email flows (welcome, referral, cart recovery, etc.)

• Social media calendars and influencer/partnership strategy guide

• Website and landing page copy (product specs, campaign headlines)

• Product copy and brand voice guide for Speedwell Supply

• Established a launch structure that is repeatable and scalable.

• Created a clear dealer program to drive B2B growth.

• Strengthened Speedwell’s positioning in a competitive eBike market.

• Helped solidify Speedwell Supply as a standalone company with a consistent, professional brand voice.

• This work built the marketing foundation for a brand entering a competitive industry, balancing rapid growth with polished storytelling.